Norbrook Laboratories select Microsoft Dynamics 365 Sales for digital selling

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January 2022 – Northern Ireland: World-class veterinary pharmaceutical manufacturer Norbrook Laboratories selected Microsoft Gold Partner, Sysco Software Solutions, to implement Microsoft Dynamics 365 for Sales Enterprise and Marketing.

Norbrook Laboratories, headquartered in Newry, Northern Ireland, exports a range of veterinary products globally via regional sales teams in nine locations and a sub-network of more than 100 distribution partners. In line with the strategic direction of the company and its vision of growth, Microsoft Dynamics 365 for Sales Enterprise and Marketing add-on ClickDimensions was chosen to consolidate and streamline Norbrook’s Sales and Marketing activities across the United Kingdom, Republic of Ireland, Australia, New Zealand and European Union offices.

Commenting on the success of the Microsoft Dynamics 365 Sales Enterprise implementation, Bob Ferguson, Global Sales Operations Manager for Norbrook said, “Norbrook recently invested in a number of supply chain innovations which are focused around improving delivery performance and reducing our product lead times. Sysco Software’s implementation of Microsoft Dynamics 365 for Sales, supported by Marketing add-on, ClickDimensions, provides a consistent user interface for our sales and marketing teams with real-time multi-level dashboards and reporting. This makes it possible for us to make strategic, informed decisions, focused on which products will make the most significant impact in each of the regions where we operate.”

Sysco Software’s implementation of Microsoft Dynamics 365 for Sales, supported by Marketing add-on, ClickDimensions, provides a consistent user interface for our sales and marketing teams with real-time multi-level dashboards and reporting. This makes it possible for us to make strategic, informed decisions, focused on which products will make the most significant impact in each of the regions where we operate.Bob Ferguson, Global Sales Operations Manager for Norbrook Laboratories

Colm Gartlan, IT Director for Norbrook continued, “By integrating Microsoft Dynamics 365 for Sales Enterprise as part of the business applications suite at Norbrook, we have a secure, cloud-based Sales platform which accurately tracks, controls and reports on all direct and channel-based sales activities across more than 100 countries globally. Ultimately, Dynamics 365 will be central to the delivery of our company’s vision of increased market share and better long-term relationships with our customers.”

Microsoft Dynamics 365 for Sales will provide a future-proof platform for Norbrook to build better relationships with its customers and distributors. It will enable teams to collaborate across multiple regions in real-time, boosting the productivity of salespeople and will give them the adaptability, now more than ever, to make faster, more informed decisions using real-time sales insights.

For more information or to implement Microsoft Dynamics 365 for Sales within your organisation contact Sysco Software Solutions.

For further information, please contact:

David Reid | dreid@sysco-software.com | Head of Marketing | +44 (0)74 8338 2490

Sysco Software Solutions

Sysco Software Solutions is a multi-award-winning Microsoft Dynamics 365 Gold Partner and employs more than 100 full-time specialist consultants. Sysco Software Solutions are uniquely placed to deliver industry specific projects built on the Microsoft Dynamics 365 technology stack, the Power Platform hosted on a secure Microsoft Azure Cloud from offices in Dublin and Belfast.

In business for more than 40 years, Sysco Software Solutions specialise in Microsoft Dynamics 365 Finance, Manufacturing, Supply Chain, Project Operations, Sales and Marketing implementations. Our technical teams are constantly innovating, and our dedicated customer service teams have enabled Sysco Software to maintain our competitive advantage as one of Ireland’s leading Microsoft Dynamics 365 implementation partners.

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