Sysco Software hosts DynamicsEdge Sales & Service User Summits in Dublin and Belfast, showcasing real-world impact of Microsoft Dynamics 365 and Copilot AI
Dublin, Ireland & Belfast, Northern Ireland — Sysco Software welcomed customers, partners and the Sysco Customer Engagement team to its DynamicsEdge Sales & Service user summits in Dublin (7 October) and Belfast (9 October). The events focused on practical delivery, demonstrating how data, automation and analytics in Microsoft Dynamics 365 and Copilot AI are transforming the way Sales and Service teams operate.
“Our goal is simple. To help organisations turn ideas into action with structured adoption, strong governance and measurable results,” said Vincent Fitzpatrick, who also provided a business update and led closing Q&A sessions at both venues. “Across Dublin and Belfast, attendees saw how to move from pilots to production and from isolated insights to end-to-end outcomes.”
Session highlights
Frontier Firms: Ajaz Ahmed Siddiqui, Microsoft, introduced Microsoft’s Frontier Firm concept, framing how AI is reshaping modern organisations.
Sales & Service excellence: Martyn Broomfield explored Dynamics 365 Sales and Customer Service, covering dashboards, forecasting and structured processes for managing leads, opportunities and SLAs.
Agentic automation: David Kelly, Microsoft, delivered a deep dive on Copilot Agents, showing how agentic AI can automate business processes within Dynamics 365 while remaining fully governed and auditable.
Omnichannel & chatbots: Joaquim Lavos demonstrated AI-driven automation and messaging tools that improve response times and consistency.
Self-service at scale: Kamal Patel highlighted Self-Service Portals and Knowledgebase Articles, enabling customers to resolve issues independently and reduce support volumes.
ERP integration: Karl Patterson showcased integration between Dynamics 365 and Business Central, connecting sales and finance data for full operational visibility.
Analytics to action: Simon Devine and Bryn Jones from Hopton Analytics showed how to turn Dynamics 365 data into actionable insight with reporting, dashboards and integrated analytics.
The summits underscored a shared commitment to deliver value through:
- Structured adoption that accelerates time-to-value
- Robust governance for compliance and control
- Clear measurement of outcomes across Sales and Service
To request event materials or discuss a follow-up engagement with our team, please email dreid@sysco-software.com.
